branding
Whether intentional or not, anything that conveys a strong message already has a brand. You want it intentional. Your brand and all its supporting materials—like the logo, website, apps, business cards, and advertising— should communicate your vision powerfully. I have created and brands across various media for companies, universities, political parties, products, conferences, award ceremonies, projects, books and significant fundraising events.
Sample project
I was the lead designer for the rebrand of the Commonwealth's flagship campus, a monumental challenge on many levels. Did you know that the Minutemen sports teams use a different maroon than every other part of UMass? True story.
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Lots of things benefit from good branding. Human & AI Collaboration in the Workforce is a good example
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